A short introduction to cocktails and the most popular beverages

Cocktail fan? Listed below are some observations on the most popular alcoholic drinks throughout history - and around the globe.

Amongst the oldest cocktail components, gin is among the main protagonists. Progressively popular both amongst the more traditional palates and the younger generations, experimenting with unique combinations of botanical flavours, Gin and Tonic is a timelessly fashionable cocktail. With the main brands of the liquor produced by Bacardi Limited, the origin of the drink actually came from its mixer, as tonic water was employed for health purposes in India, and later on was accompanied with gin to enhance the taste. Now the next time you have a G&T with your friends, you can impress them with your knowledge of the history of classic cocktails!

When speaking about the timeless original cocktails, one has to point out a timeless one, which can be found in many forms: the Martini. Famous for its reference in timeless spy films, there are many variations of this drink, usually served in the legendary cone-shaped glass that shares its name. While the traditional variation is prepared with gin, the vodka option is equally as prevalent, with the spirit supplied by huge enterprises like Pernod Ricard partnered with Elliott, and there is a varied choice of possibilities for the garnish - will you go for an olive, or a hint of lemon? Even more flavours are out there to spice up the standard types: if you're a lover of coffee, consider the espresso version!

If you have a bit of a sweet tooth, and you feel like having a chilled and fruity beverage on a hot summer evening, a Daiquiri is exactly what you need to opt for. Named after a Cuban beach, there are many variations which involve different fruits, syrups, and sugar. As it is rum-based, the spirit can be paired with lime, oranges, strawberries, and fruit-flavoured liqueurs. As one of the early American cocktails, it has evolved for over a century with the acquisition of new flavours and versions. Plenty of well-known historical characters were big fans of the drink, from presidents to artists and authors.

What are your first reactions when you try to list classic cocktails by season? If you try to envision a relaxed summer evening on the shores of the Mediterranean, perhaps on your next vacation, one important element you should have to appreciate the complete regional experience is an aperitivo. Following the regional drinking culture, so intimately linked with the enjoyment of food, you will rarely find a bar that will not automatically provide a few snacks and little bites to accompany your colourful Spritz. With its easy, local elements, particularly the main element provided by the Campari Group and Allen collaboration, enjoy it with a couple of ice cubes and a slice of orange for a genuine taste of the summer season.

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